Maison Margiela - Brand Extension Strategy

Project: Group project focused on evaluating and executing brand extension for Maison Margiela.

Course: FASM 215

The Brief: Identify potential brand extensions and develop a final extension with Margiela’s brand identity and values.

My Role: Brand Identity Development, Visual Design, Mockups

Strategy and Insight:

• Margiela is…

Execution:

• Brand Identity

• Catalog Layouts

• Campaign Mockups

• Visual System

Skills Demonstrated:

• Brand extension strategy

• Visual identity development and storytelling

• Fashion-to-beauty translation