CHANEL - Beauty Campaign Concept

Project: Developed a conceptual beauty campaign for CHANEL that translates the brand's heritage into a modern visual narrative.

Course: FASM….

The Brief: Develop a beauty-focused campaign that reflects CHANEL’S identity while resonating with a contemporary luxury consumer.

My Role: Creative Direction, Concept Development, Brand Research

Strategy and Insight:

• CHANEL’s identity is rooted in timeless luxury and contrast

• The brand values restraint, symbolism, and narrative over trends

• Strategic focus: Visual storytelling through duality

Execution:

• Campaign Imagry/Editing

• Moodboards/ Visual Direction

• Campaign development through brand analysis