MANCERA - Fragrance Film Advertisement
Project: Group project focused on developing a conceptual fragrance video advertisement for Mancera.
Course: FASM….
The Brief: Create a mock video advertisement that communicates fragrance, mood, identity, and storytelling.
My Role: Creative Direction, Video Editing (shaping the story structure to visually communicate the concept through pacing, imagery, and mood), Narrative Execution
Strategy and Insight:
Mancera is bold, expressive, and indulgent
Fragrance storytelling relies on emotion, rather than explanation
Execution:
Storyboards
Final Edited Video
Campaign Mockups
Campaign Concept: Discovering the Essence of Exotic Elegance, where Scent embraces Uniqueness and Confidence
A campaign to evoke the carefree spirit, encapsulated in a luxury fragrance with the thrill of indulgence.
