SCAD Beauty - Social Media Marketing Campaign
Project: Developing a full-funnel social media campaign for SCAD Beauty
Course: BEAU 320
The Brief: Create awareness, conversion, and engagement content to market the SCAD Beauty Major
My Role: Content Strategy, Video Editing, and Creation (Developing all three videos to be positioned within their specific funnel stage)
Strategy and Insight:
Awareness: Introduce Major
Conversion: Explain value and curriculum
Engagement: Encourage application and action
Execution:
Awareness
Conversion
Engagement
Skills Demonstrated:
Social media strategy
Funnel-based marketing
Short-film video editing
Awareness
Aiming to attract beauty students from around the globe, showcasing both SCAD and downtown Savannah. The video invites viewers to join a tour/shopping spree in Savannah, visiting various SCAD student hubs.
Engagement
Engaging future beauty students on a tour through SCAD’s beauty academic building, Morris Hall, to learn how SCAD provides a unique, hands-on, immersive, personalized learning program.
Conversion
Recreating a fragrance workshop as done in BEAU 210, ‘Beauty Through the Ages’, as it displays SCAD to be hands-on and active in the beauty/fragrance community while maintaining a business approach to learning.